One little feature can completely change the outlook of a person towards even the tiniest of things. The main question here is..have you ever given a second thought to the design of a pen? Certainly not!
And, why would you even consider stressing about something as important and at the same time as irrelevant as the structure of a pen. However, you’d be shocked to know that exactly how many lives has an innovation in the design of a pen saved.
Shocked? Have a look at exactly what am I talking about and then, you might trust me.
#1 It all started with BIC company.
The ballpoint pens of this company have always been very popular but it decided to bring about certain changes in the design of their products.